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Title: Business Bestsellers: Blink (softcover)
Item #: 9780316010665
Description: How do we make decisions--good and bad--and
are some people so much better at it than
That's the question Malcolm Gladwell asks
answers in BLINK. Drawing on cutting-edge
neuroscience and psychology, examining case
studies as diverse as speed dating, pop
the New Coke, Gladwell shows how the
between good decision making and bad has
to do with how much information we can
quickly, but rather with the few particular
details on which we focus.
BLINK displays all of the brilliance that
Malcolm Gladwell's journalism so popular
books such perennial bestsellers as it
all of us can become better decision makers-
our homes, our offices, and in everyday
Softcover, 324 pages
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